I researched the reader profile of NME magazine to give me an idea of who may want to buy my magazine. I got my information from the image on the left. The reader profile shows that more males read NME magazine at 69% compared with just 31% females.
The average age of the readers is 24 years old, 52% of the readers are currently working full time, while 7% are working part time and 29% are still studying.
The majority of the readers (65%) are ABC1 (middle class).
The reader profile also shows what the audience interests are, what they spend the most money on and what is most important to them.
My target audince will be similar to that of NME magazine, i think the gender of the readers of my magazine will be split pretty evenly as it is an indie magazine, and it will appeal to the intrests of both male and female readers. The target age for my audience will be between 16 and 24, but this may differ from reader to reader. The socio economic class will be ABC1 with C2 and maybe D, depending on the language i choose to use in my magazine.
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